Brand Positioning
Strategies to Own Minds, Differentiate, Lead and Win
About This Book
Brand Positioning is a practical guide to deciding what a brand should stand for, who it should serve and why customers should choose it. It turns positioning from a vague slogan exercise into a focused business decision.
Development plan: The complete book is planned for approximately 20–25 chapters. The current reader is an eight-page preview containing condensed chapter conclusions that will guide development of the full chapters.
What You Will Learn
- What positioning controls
- How to map a market
- How to choose an audience
- How to define a credible difference
- How to write a positioning statement
- How to build reasons to believe
- How to align design and experience
- How to measure and evolve a position
Who Should Read This Book
This guide is for founders, strategists, marketers, designers, students and business leaders who want sharper differentiation and more consistent brand decisions.
Preview Chapter Plan
- Positioning Is a Choice
- Understand the Market
- Choose the Audience
- Define the Difference
- Create a Positioning Statement
- Build Reasons to Believe
- Express the Position
- Align the Experience
- Measure the Position
- Defend and Evolve
About the Author
Aaron Walker writes practical guides about branding, design strategy and visual communication. No additional credentials are claimed.
Book Details
BP-001
English
Online preview
Business & Entrepreneurship
Frequently Asked Questions
Is this the complete book?
This page links to a structured online preview. Complete-book availability is confirmed through WhatsApp.
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